Down Memory Lane: 2006/2007 Starbucks Christmas Promo- Pass The Cheer

Starbucks wanted to celebrate the simple, yet touching, acts of cheer passing that make the holidays special. Petrzelka team worked with W+K of Portland, and a wonderful digital artist from Japan - Tatsuro Kiuchi- to create a fresh new holiday story telling experience.

Courtesy of Tatsuro Kiuchi

 

2007 Starbucks Christmas Card 

Toffee Nut Latte and Mocha Praline Frappuccino

Regular-Decaf-Holiday Blend

Starbucks Malaysia have launch it's Christmas campaign with few twist on their sleeves. One of them are the Stamp Card Promotion which entitle the customer to have free drinks or free 2007 Limited Edition Starbucks Planner with the accumulation of stamps for every Christmas promotional drinks that we buy.

Television Advertisement Campaign

TV Promo 1: Reindeer

A skier is caught waiting on a chairlift opposite a reindeer. He offers the deer a drink of coffee from his flask.

TV Promo 2: Penguins

 A window cleaner stops outside a window with a menorah in the window. Two penguins open their window, interrupting their Hanukkah party perhaps, to offer the poor guy a red cup from Starbucks.

TV Promo 3: Bear

A young girl walking in snow shoes encounters a bear in the wild. She offers him a hug while a white rabbit runs off to find a coffee.

Credits:

The Pass The Cheer campaign was developed at Wieden+Kennedy, Portland, by executive creative directors Jelly Helm and Steve Luker, creative directors Danielle Flagg and Jed Alger, art director Matthew Carroll, copywriter Jen Nicolazzo, agency executive producer Ben Grylewicz and producers Sarah Shapiro and Chris Lawson. Animation was directed by Aaron Sorenson via Laika, Portland, with executive producer Jan Johnson, producer Sally Bentley, coordinator Nasseem Moradi.

Post production was done at Mission Control. Audio post production was done at Eleven. Sound was designed by Gus Koven at Stimmung with executive producer Kelly Fuller, producer Jack Catlin, assistant sound designer Peter Lauridsen. Music is “I love NYE” by Badly Drawn Boy, from the soundtrack of About A Boy.